A Freshly Groomed Brand
When something is 360°, nothing slips through the cracks. We understood that pet lovers don’t want to drop the ball when it comes to caring for their companions, so renaming PL360 was natural. ‘Pet lovers everywhere’ immediately embraced the new brand label.
After nailing down a name, we refreshed the brand in every expression and everywhere it lived. Based on customer research and market insights, we updated PL360 to better communicate their sustainable business practices and highlight their product qualities. The brand voice was approachable, whimsical and charming—like a puppy.