STRAIGHT TALK REWARDS

Digital Marketing & Engagement

Building Rewarding Relationships

We developed, designed and currently manage a customer loyalty platform and ongoing marketing communications for Straight Talk Wireless, a prepaid mobile service provider owned by TracFone Wireless, exclusively provided by Walmart.

Built on Augeo’s proprietary loyalty platform, we designed the user experience to align with Straight Talk’s uniquely specific demographic to maximum ease of navigation and absorption of content. This helped differentiate their loyalty platform among direct competitors as well as the Big Four postpaid wireless carriers.

Straight Talk Rewards website
Straight Talk Rewards website on multiple devices
Straight Talk Rewards website on mobile

Weekly email open rates are 10% above industry standards

With the launch of a new game, Spin-the-Wheel, Rewards member engagement and

acquisition jumped 198%

Average member engagement doubled in 2018 from quarterly strategies deployed

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